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Oh no Symantec, you thought you already had your hands full with GoDaddy getting more aggressive in the SSL Certificate marketplace. The last thing your Verisign SSL division needs is this - the 800-pound gorilla Google turning themselves into a certificate authority as well. The thought alone probably makes Verisign executives tremble. So what's causing all the speculation? Google just grabbed the domain domain name GoogleCert.com. Granted, that in and of itself doesn't mean mean Google is going to throw its hat into the security marketplace. Google could use the name a ton of different ways. The lowest level use is simply registering it some someone else doesn't. UDRP cases to get branded domain names back drain company time. However, this domain could easily signal that SSL certificates, or at least Trust seals, are on Google's mind. That's why smart companies follow domain registrations as a form of competitive intelligence - a purchased domain or series of domains in a certain area may mean the company is planning to pursue an opportunity. A domain name news aggregation site had these thoughts about a possible Google entry into the SSL cert business: "Google is the perfect player to capitalize on SSL certificates as well as various “trust” seals, which could help the company monetize its organic listings. But what if Google got into this market? It could offer companies a special designation directly next to their Google search results — no toolbar needed. Companies would pay a premium for this added designation. It would enable Google to monetize its organic listings by selling a premium service that doesn’t disrupt the search algorithm." Interesting indeed. Stay tuned and we'll see what happens, if anything. Will Google Become a SSL Certificate Provider and Certificate Authority?
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