Apparently Network Solutions felt left out and wanted to get in on the Go Daddy Superbowl parody action. I mean, why let GeoTrust have all the fun?
Network Solutions just released its video “Go Granny,” featuring Oscar-winner Cloris Leachman. The video, similar to GeoTrust's video, makes fun of Go Daddy and their now famous Super Bowl ads featuring young women sexually teasing viewers. Network Solutions never mentions GoDaddy by name in the video, but it's obvious who they're going after.
Network Solutions calls its video a “mockumentary.” Cloris Leachman talks about how she “got the whole thing started” and was the first one out there shaking her booty to sell websites – until she falls asleep in between takes and has to be woken up. It's ironic that Network Solutions was an original domain registrar, and now appears to need to be woken up themselves.
Leachman mocks the black-leather-wearing Danica Patrick, saying how you “sweat like a pig inside these things.” Leachman, aged 84, also pokes fun at herself in the video, calling herself a “smokin’ hot babe.”
What shocks me is some of the language and attitude in the Netsol video. The acting and directing are excellent. But, the granny clearly says "fu*k", "sh*t", "ass", and makes a bunch of off-color jokes. "Another text from that silly quarterback" line is a slap at Ben Roethlisberger.
Yes, it's funny. But will it help Network Solution's flagging brand? I'm not sure about that. The video won't help attract Christian or the religious family-oriented consumers that GoDaddy offends, that's for sure.
It almost seems like GoDaddy has pulled Network Solutions down to their level of advertising playing field. And, just like in the real NFL, it's harder to win if you're playing on your competitors home turf.
At the end of the video Lisa Stone, the co-founder of BlogHer, makes a statement. However, while she gives Network Solutions an endorsement, it seems like a missed opportunity.
If you're going to go to all the work and expense of making this video, why not go for the proverbial balls? I mean, be more direct and passionate about why GoDaddy's advertising is extremely offensive to women. Be more direct, and make a statement along the lines of women business owners should boycott GoDaddy starting this weekend.
Network Solutions' recent marketing efforts, especially their rebranding and messaging, have been deemed off-the-mark by industry followers. Network Solutions will probably get a few days of extra web visitors, but will this effort pay-off in the medium and long run? Only time will tell, but I'm betting it won't.
In the competitive web services industry, you need to differentiate yourself. You need to stand out. Network Solution's video just screams "me too" to me. And "me too" doesn't win market share.
Perhaps Network Solutions' CMO is the one that should “sweat like a pig". The NetSol CMO has to be on the hot seat, right?
What's your take? Please leave a comment.
Regardless, if you need an SSL certificate, read these reviews and make a decision as to which company you'll support:
Go Granny Network Solutions GoDaddy Video Superbowl Parody - Offensive or Good Branding?